Welfair is the fair that considers healthcare a project of collective intelligence and arises from the awareness that innovation in this field has become too complex to proceed still according to compartments: medical research, technological development, and regulation need to proceed together.
For this reason, the format brings together all the actors involved in the different stages of the healthcare supply chain: doctors, scientific societies, governance and healthcare institutions will work closely with market leaders in high tech, IT, biomedical and pharmaceutical fields to find solutions for individual healthcare processes and for the major development axes of the National Health Service and the entire healthcare ecosystem.
With the 2025 edition, Welfair introduces a renewed exhibition area, designed to bring to life the “places of the healthcare of the future” and offer a concrete look at the innovations that will shape the healthcare of tomorrow.
In this context, Welfair is the place where the future healthcare begins, establishing those first contacts and discussions from which new care protocols will emerge.
Public officials, doctors, scientists and managers will plant the seeds of a better and more productive collaboration for the planning and development of healthcare processes, strengthening the understanding of each other’s needs and priorities. This dialogue will expand further with the involvement of new actors, such as pharmacies, nursing homes, clinics, outpatient clinics, and laboratories, creating an increasingly inclusive ecosystem. At the same time, the fair accelerates its process of internationalization, embracing new markets and consolidating relationships with North Africa.
An increasingly central role will be assigned to scientific societies, which will contribute not only to therapeutic choices but also to healthcare governance processes, promoting an integrated and coordinated approach. With Welfair, the city and the Fair of Rome return as protagonists of a national issue with its center in the capital. Rome is, in fact, the crossroads of the National Health Service: the place of dialogue between the Ministry of Health, the Regions, the National Agencies; the junction between science, economy and politics where the future is decided, not only of care, but also of the technological and industrial development of the Country.
The 2025 edition will give voice to territorial realities by promoting the dialogue between regional decision-making systems and the legislator. This approach will promote a shared process of change, with the active involvement of the political system at all levels.
Healthcare is, in fact, at the center of strategic dynamics for the development of the Country: sustainability of the National Health Service and social state, growth of a high-tech industrial sector, updating of the healthcare system and prevention for all age groups. None of these challenges can be won without the others, and all can become opportunities and driving forces for the Country, starting from bureaucratic simplification and management innovation, which represent the main source of additional resources and the organizational framework within which every other innovation is placed and contextualized.
The final beneficiaries of these processes will be the citizens, for whom access to devices, therapies and cutting-edge medical technologies will become easier.
With these goals, Welfair is presented: the Healthcare making event in Italy.
A more complex and organized exhibition area that allows the envisioning of actual hospitals of the future;
New targets: pharmacies, nursing homes, clinics, outpatient clinics, laboratories;
A quality leap in the fair’s internationalization process, expanding to countries like Brazil and the Czech Republic, and consolidating the relationship with North Africa markets;
A new role for scientific societies, which will be at the center of the decision-making process, not only in terms of care but also of governance;
Verticals that bring regional decision-making systems to confront local issues in a national context;
The involvement of the national, regional and local political system to engage the legislators in the process of change from the ground up.
Facilitating the integration between institutions, healthcare professionals, and citizens represents a fundamental pillar for building a more efficient and inclusive healthcare system. At Welfair, the dialogue between the political leaders, regional and local administrations, citizen representatives, and industry associations aims to promote shared and sustainable healthcare planning. The working groups and meetings will facilitate understanding of each other’s needs and the development of innovative strategies to improve the healthcare system.
Safety remains an essential priority for the healthcare system: from managing clinical and operational risks to designing hospital environments that can ensure safety, comfort, and care quality. At the same time, the issue of sustainability is addressed both economically, with the participation of economists, administrative managers, sociologists, and buyers, and environmentally, exploring innovative and One Health approaches to address global and local challenges. Welfair becomes a laboratory of ideas and solutions for a fair, safe, and sustainable healthcare system.
The aging population requires targeted and innovative responses, capable of combining prevention and quality of life. At Welfair, the dialogue between politicians, healthcare workers, pharmacists, laboratory managers, private sector representatives, and other healthcare system actors will offer concrete insights to develop sustainable care models and personalized care pathways. Prevention, screening, and health technologies will be at the center of the debate, aiming to promote active aging and healthy living.
The integration of digital technologies into healthcare processes represents a fundamental turning point to improve efficiency and care quality. From artificial intelligence to software for managing emergencies, to advanced technologies for healthcare transportation, digital innovations are redefining the future of healthcare. Welfair will be the meeting point between healthcare operators, tech companies, and industry experts to build an increasingly innovative, accessible, and integrated system.
Healthcare is increasingly a global issue, where sharing experiences and dialogue between healthcare systems worldwide represent a key to developing innovative and sustainable solutions. At Welfair 2025, internationalization becomes a central pillar, aiming to expand dialogue beyond national borders. This is to promote synergies between healthcare systems, opening doors to new markets while consolidating existing relationships with strategic areas. The event will see participation from both national and international buyers, creating business opportunities and expanding contact networks for companies, suppliers, and innovators in the healthcare sector.
Scientific societies play a crucial role in defining quality standards, promoting research, and guiding healthcare policies. At Welfair, it will be explored how these organizations can strengthen the dialogue with institutions and patient associations, creating a collaboration model capable of responding more effectively to health needs. Topics of focus will include vascular health, child and adolescent growth, and mental well-being, with particular attention to how the communication of scientific societies can facilitate integration between different healthcare realities. Mixed tables and moments of discussion will offer the opportunity to share experiences and ideas, valuing the contribution of each actor involved.
Visitors will be guided along routes highlighting cutting-edge technological solutions, successful organizational models, and collaborative initiatives between institutions, companies, and communities. Each stop will offer concrete examples of innovation and best practices already successfully implemented, inspiring participants and providing useful tools to adapt these ideas to their operational realities. Welfair thus becomes a true hub for healthcare improvement.
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Fiera Roma Srl con Socio Unico
Via Portuense, 1645/1647 – 00148 Roma
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