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Events Program*

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Friday 15 October –  Formative Webinar Room

3.45 PM – 5.30 PM

[/vc_column_text][vc_separator type=”normal” thickness=”1″ up=”48″ down=”48″ color=”#3c63ad”][vc_column_text]The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome organizes FOOD, WINE & CO. X EDITION “FOOD SUSTAINABILITY. FROM MARKETING TO PRODUCTS, TO TERRITORIES AND PEOPLE OF EXCELLENCE”, the event dedicated to Italian brands, products, services, companies, the territories and the excellence they express as a distinctive and strategic richness, in a perspective of sustainable development and people welfare, in comparison with other countries and international trends.

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Food & Wine sector at the turning point: how to get out of the pandemic? The challenges of marketing and communication

[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]Introduced and moderated by Simonetta Pattuglia, Professor of Marketing and Communication, Editor of Food, Wine and Co. and Director of the The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome.[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]Participants to the meeting:[/vc_column_text][vc_empty_space height=”15px”][vc_column_text]Pasquale Maria Cioffi, Founder, Mifaccioimpresa and Curator of the book “The New Foodmakers”. A varied and fragmented sector, always new challenges for communication. The Foodmakers Project

Massimo Donà, Curator Volume Magazine “Pantagruel. La filosofia del cibo e del vino” (Pantagruel. The philosophy of food and wine), La nave di Teseo, 2020, Editorial projects that carry out marketing and communication of territories, products and excellences

Graziana Grassini, Enologist, Consultant of Italian companies of excellence including Tenuta San Guido. The wine, king of the agroindustrial and enogastronomic sector. The particular case of wines of excellence.

Eleonora Guerini, Chief Marketing Officer, Bertani Domains, Communicating and selling – in pandemic and post-pandemic era. The Case of Bertani Wines

Chiara Marzaduri, Head of Communication, Alce Nero, A business and development model that now makes history. The case of Alce Nero and its “reaction” in a changing market (indeed it has changed)

Marco Massarotto, Founder and President, La via del Sake, How can we continue to make international food and wine “experiential” culture in Italy? The case of Le vie del sake

Chiara Rota, CEO and Founder, My Cooking Box, A casa tua ricette gourmet. The flavors of Italian cuisine all in one box. Rethinking pandemic food marketing

Alessandro Sciortino, Group Executive Creative Director, McCann Worldgroup Italy, Great communication and great food advertising. McCann’s experience in the two-year period 2020-2021

Alessandro Siani, Sales Manager, Casata Mergè, Reacting to the pandemic, how? Wine sales management for Casata Mergè[/vc_column_text][vc_empty_space height=”24px”][vc_separator type=”normal” thickness=”1″ up=”48″ down=”48″ color=”#3c63ad”][vc_empty_space height=”15px”][vc_column_text]

*The program is subject to change

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”hidden”][vc_column][vc_column_text]

Relatori:

[/vc_column_text][vc_empty_space height=”48px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/5″][vc_single_image image=”837″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Nicola Di Noia
Direttore Generale Unaprol
[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”821″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Alfonsina Russo
Direttrice del Parco Archeologico del Colosseo[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”819″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Antonio Balenzano
Direttore Associazione Nazionale Città dell’Olio[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”842″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Roberta Garibaldi
Prof.ssa di Tourism Management all’Università di Bergamo[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”826″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Daniele Salvagno
Frantoi Redoro – Veneto[/vc_column_text][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_empty_space height=”48px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/5″][vc_single_image image=”828″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Francesco Ferreri
Az. Agricola Ferreri – Sicilia[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”827″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]Filippo De Miccolis
Masseria Salamina – Puglia[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_single_image image=”824″ img_size=”full” qode_css_animation=””][vc_empty_space height=”16px”][vc_column_text]David Granieri
Presidente Unaprol[/vc_column_text][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_empty_space height=”16px”][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/5″][vc_empty_space height=”16px”][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_empty_space height=”48px”][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”60″ padding_bottom=”20″ z_index=””][vc_column]BACK TO THE PROGRAM[/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][/vc_column][/vc_row]