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Food & Wine sector at the turning point: how to get out of the pandemic? The challenges of marketing and communication

Events Program*

Friday 15 October –  Formative Webinar Room
3.45 PM – 5.30 PM

The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome organizes FOOD, WINE & CO. X EDITION “FOOD SUSTAINABILITY. FROM MARKETING TO PRODUCTS, TO TERRITORIES AND PEOPLE OF EXCELLENCE”, the event dedicated to Italian brands, products, services, companies, the territories and the excellence they express as a distinctive and strategic richness, in a perspective of sustainable development and people welfare, in comparison with other countries and international trends.

 

Food & Wine sector at the turning point: how to get out of the pandemic? The challenges of marketing and communication

Introduced and moderated by Simonetta Pattuglia, Professor of Marketing and Communication, Editor of Food, Wine and Co. and Director of the The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome.

Participants to the meeting:

Pasquale Maria Cioffi, Founder, Mifaccioimpresa and Curator of the book “The New Foodmakers”. A varied and fragmented sector, always new challenges for communication. The Foodmakers Project

 

Massimo Donà, Curator Volume Magazine “Pantagruel. La filosofia del cibo e del vino” (Pantagruel. The philosophy of food and wine), La nave di Teseo, 2020, Editorial projects that carry out marketing and communication of territories, products and excellences

 

Graziana Grassini, Enologist, Consultant of Italian companies of excellence including Tenuta San Guido. The wine, king of the agroindustrial and enogastronomic sector. The particular case of wines of excellence.

 

Eleonora Guerini, Chief Marketing Officer, Bertani Domains, Communicating and selling – in pandemic and post-pandemic era. The Case of Bertani Wines

 

Chiara Marzaduri, Head of Communication, Alce Nero, A business and development model that now makes history. The case of Alce Nero and its “reaction” in a changing market (indeed it has changed)

 

Marco Massarotto, Founder and President, La via del Sake, How can we continue to make international food and wine “experiential” culture in Italy? The case of Le vie del sake

 

Chiara Rota, CEO and Founder, My Cooking Box, A casa tua ricette gourmet. The flavors of Italian cuisine all in one box. Rethinking pandemic food marketing

 

Alessandro Sciortino, Group Executive Creative Director, McCann Worldgroup Italy, Great communication and great food advertising. McCann’s experience in the two-year period 2020-2021

 

Alessandro Siani, Sales Manager, Casata Mergè, Reacting to the pandemic, how? Wine sales management for Casata Mergè

*The program is subject to change

ORGANIZED BY
Fiera Roma
WITH THE CONTRIBUTION OF
Regione Lazio
CCIAA Roma
Unioncamere Lazio
IN COLLABORATION WITH
Master Economia e Management Comunicazione e Media Università Tor Vergata
MEDIA PARTNER
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