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A “new” life in villages and cities. Food, wellness, sustainable tourism

Events Program*

Saturday 16 October – Formative Webinar Room
9.30 AM – 11.15 AM

The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome organizes FOOD, WINE & CO. X EDITION “FOOD SUSTAINABILITY. FROM MARKETING TO PRODUCTS, TO TERRITORIES AND PEOPLE OF EXCELLENCE”, the event dedicated to Italian brands, products, services, companies, the territories and the excellence they express as a distinctive and strategic richness, in a perspective of sustainable development and people welfare, in comparison with other countries and international trends.

A “new” life in villages and cities. Food, wellness, sustainable tourism

Introduced and moderated by Simonetta Pattuglia, Professor of Marketing and Communication, Editor of Food, Wine and Co. and Director of the The Master Degree in Economics Communication and Media Management of “Tor Vergata” University of Rome

Participants to the meeting:

Bruno Bertero, Marketing Director, Promoturismo FVG. The case of FVG

 

Leonardo Di Vincenzo, Founder, Masseria La Cattiva, The villages “rediscovered” through agriculture and enogastronomy. From Lazio to Puglia

 

Letizia Pini, Communicator, Founder Convention Bureau Siena, Territories communicate also through food

 

Pietro Parodi, Secretary General and Head of Tuscany Region, Assinrete, The “networks” for the value of territories

 

Luisa Piazza, Managing Director, Visit Piemonte. New life to the great regions and cities of the years Duemilaventi. The Piedmont case

 

Fiorello Primi, President, I borghi più belli d’Italia. The post-pandemic search for wellbeing rediscovers the life and lifestyle of small towns. The “Italy” case

*The program is subject to change

ORGANIZED BY
Fiera Roma
WITH THE CONTRIBUTION OF
Regione Lazio
CCIAA Roma
Unioncamere Lazio
IN COLLABORATION WITH
Master Economia e Management Comunicazione e Media Università Tor Vergata
MEDIA PARTNER
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